Greg Licata

Greg LicataVice President of New Product Development

Greg is responsible for ensuring that DataPath’s products address the challenges facing our clients both now and in the future with state-of-the-art solutions to help drive client growth.

He works to enhance strategies for existing products in support of an expanding client base and oversees the launch of high-quality, innovative solutions for new markets.

His in-depth experience in healthcare technology product management (from concept to market launch) and hands-on approach to the consumer-driven healthcare market has further enabled us to both analyze today’s market and anticipate tomorrow’s needs. He most recently served as Vice President of Healthcare for Comdata Corporation (a division of Ceridian), implementing new strategies and plans, establishing organizational and product objectives and goals, and managing all product development. While at Comdata, he developed an industry leading healthcare software and debit card product from the ground up while developing relationships with software partners and customers including leading health plans and administrators.

Greg is a co-founder and former chairman of the Special Interest Group for IIAS Standards (SIGIS), creating standards that enable a broad range of healthcare participants to implement consistent systems and processes for transaction processing and data retention. SIGIS was founded to deliver solutions necessary to comply with healthcare debit card regulations and has resulted in enhanced debit card processing and reduced costs of benefit transactions.

His extensive healthcare experience also includes a variety of client services and product development leadership roles with Metavante Inc./FIS/Alegeus Technologies.