Bo Armstrong

Bo ArmstrongDirector of Marketing



Bo Armstrong leads all marketing initiatives for DataPath and its subsidiaries, including branding, industry conferences, collateral, customer communications, sales materials, campaigns, and social media. He focuses on identifying emerging market trends within the benefits industry, advocating for customers and their needs within DataPath, and communicating the value of DataPath’s solutions to its clients.

Prior to joining the company in 2015, Bo held multiple marketing leadership positions for Windstream Communications, Alltel, and BidWorx.com. At Windstream, he devised pricing strategies that drove annual top line revenue growth by six percent while improving profitability 20 percent, and executed direct marketing strategies that grew annual consumer revenues by over $30 million. At Alltel, Bo led the Marketing Analytics department, devising new statistical methods to uncover customer needs and measuring the company’s success in producing solutions that addressed those needs.

Bo holds a Bachelor’s degree in Computer Science from Texas A&M University and a Master’s degree in Religion from Liberty University.

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